What is Search Engine Optimisation?

Search Engine Optimisation is the process by which a website is designed, written and continually monitored so as to ensure that it has the best possible chance of being found by prospective customers or users when searched for in the Search Engines.

Compelling, relevant, informative content is crucial in order to attain high levels of Search Engine Visibility. In addition, Link Building and Keyword Research plus several other key technical and non-technical issues must also be considered. The launch of a website should be the beginning of a marketing process and NOT the end of a design process but this is often not the case.

Why is Search Engine Optimisation important?

Over 80% of Internet users rely on search engines to supply the information they seek from the Internet and as a result, search engines have become the one of the most powerful marketing tools ever known.

Therefore, if a website does not appear at or near the top for those searches that best describe the company’s product or service, the company is at a serious competitive disadvantage, allowing their competition to garner all those sales leads for themselves. The top international search engines and directories usually receive more than 90% of all search traffic.

There are a lot of companies offering to submit your website to thousands of Search Engines and promising to get you to Number One on all of them. These claims are rarely if ever met. If they are it is usually for an obscure search term that either nobody is searching for, or is not relevant to the website's business model and therefore useless. In reality, all this will bring you is a mailbox full of spam.

The major Search Engines are always looking for new ways by which they can serve up relevant information and results to their users. Consequently they are regularly changing the way they produce these results by tweaking their search engine's code (algorithms).

This is where the monitoring comes into play because what worked on Google last month for instance may no longer work this month.

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Search Engine Inclusion Module

What are the advantages of the Search Engine Inclusion Module?

• Modest Cost
• The Search Engine Inclusion Module enjoys the advantage of extremely modest cost
• Great Introduction to Search Engine Optimisation
• This is a great introduction to Search Engine Optimisation for a someone who is unfamiliar with the use of Search Engines
• Excellent base to build on
• The Search Engine Inclusion Module represents an excellent start for future Search Engine Optimisation work

Under which circumstances would the Search Engine Inclusion Module be the best option for me?

• If you are looking to register a new or significantly re-designed Website with the major Search Engines at a low cost
• If you do not yet understand the benefits of Search Engine Optimisation and need to familiarise yourself with them

What does the Search Engine Inclusion Module include?

• Ideal for a new URL (webpage address) or those web sites that have recently undergone a major redesign
• We will perform and deliver a benchmark Search Engine inclusion report (delivered 5 days after submission) on the submitted URL to identify if it is in fact included within the main database of today's top Search Engines.
• Upon conclusion, we will properly manually-submit the said URL to all Search Engines that have not indexed it.
• Organic inclusion (listings that the Search Engines deem editorially important and do not sell) in today's top Search Engines and directories
• Excellent start for future Search Engine Optimisation work and good Page Rank
• Maintenance free 12-month service (Quarterly review of website in the databases and reports)

Contact us to find out more about the Search Engine Inclusion Module

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Search Engine Enhancement Module

What are the advantages of the Search Engine Enhancement Module?

• Excellent introductory level Search Engine Optimisation campaign.
• The Search Engine Enhancement Module is a powerful mid-level Search Engine Optimisation campaign
  Increased Visibility
• This is a campaign that increases ranking and visibility of websites
• Cost Effective: The Search Engine Enhancement Module is an extremely cost effective medium to long-term campaign

Under which circumstances would the Search Engine Enhancement Module be the best option for me?

• If you are looking to register a new or significantly re-designed website with the major Search Engines
• If your website is not delivering the desired results in terms of traffic and online visibility
• If you are seeking to test your Internet Marketing Program on a minimal investment
• If you are looking for a cost effective search engine optimisation campaign

What does the Search Engine Enhancement Module include?

• Ideal for existing websites that do not have Search Engine visibility on brand names and keywords
• Includes the Search Engine Inclusion Module
• Minimal investment to test Internet Marketing Program
• Our Internet marketing team will perform and deliver a benchmark Search Engine placement report on the submitted URL to identify current positions for up to 2 pages (One of which is the home page). Upon conclusion, we will properly create all title tags, alternative image tags, Meta tags, and properly submit these pages to today's leading Search Engines.
• Keyword analysis
• You choose from a list of suggested keyword phrases
• Improved positioning in all leading search engines
• Creation of title tags, alternative image text, and meta tags for the main pages
• Quarterly reports indicating Search Engine positioning are included for 1 year and are delivered by email.
• Maintenance free
• In a few cases we will suggest/create content–rich pages

Contact us to find out more about the Search Engine Enhancement Module

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Link Popularity Module

What is Link Popularity?

Top Rankings Depend on your Link Popularity. Usually there are three things to determine the ranking of your site:

The presence of keywords in the copy of your website.
The number and quality of other websites that link to your site (Link Popularity).
The text that these sites have used to link to you (Anchor Text).

At Klixmart Website Design and Promotion we first identify those websites that can generate quality sales leads potential. Secondly, we identify those sites that have the potential of increasing your websites’ popularity.

The two types of links can be thought of as:

Traffic Builder Links

These links from other related, but non-competitive, web sites can be a very effective and inexpensive means to increasing sales traffic. They act as a form of endorsement, social proof of value and acceptance, and are commonly thought to be the second most common way to identify relevant web sites by consumers.
Traffic builder links should be placed within industry specific portals, vertical market directories & exchanges and, of course, other specific websites related to the products and services offered.

Popularity Builder Links

These are links from other websites that carry the potential of increasing your websites popularity. Sites that can significantly increase the popularity of many websites are 3rd party, non-bias, reference websites such as a major universities, government organisations, recognised news authorities, and large Internet portals such as Yahoo, MSN or AOL.

The identification of all of the potential websites with which you might establish links is a very time consuming but highly productive effort. Links can often be free or in the case of more highly trafficked sites and directories, they may carry a fee.

It is virtually impossible to have too many links and it may well prove worthwhile effort to retain professional advice and counsel.

Why is Link Popularity important?

Having links to your website is very important. The more high-quality links you have to a website, the better this website is ranked for the keywords. Links to your website are playing an increasingly important role in determining the final positioning (relevancy) of search results within many of today’s leading search engines.
Inbound links to a website not only increase traffic to the site but are also viewed by search engines as a means of enhancing the popularity (or Page Rank if using Google) of that website. More "popular" websites will have a higher relevancy factor and are therefore promoted to the top.

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What are the advantages of Link Popularity?

• Increased Exposure and Traffic
• Increase in Page Rank (Google) and Link Popularity
• Very Low Cost

Under which circumstances would The Link Popularity Module be the best option for me?

• If you are looking for increased exposure at a very low cost
• If you are looking to maximise the return on a modest investment
• If your website is not performing well in Google search results

What does the Link Popularity Module include?

• Creates 10 links to your website
• Increase Google Page Rank
• The number and quality of incoming links to your website is part of Search Engine ranking algorithms
• We research and suggest up to 20 websites that are good candidates for links to your website
• Create a special anchor text to improve your search engine ranking
• We request a link and follow up
• In some cases reciprocal links will be suggested
• 12 month service
• Some additional fees may be suggested
  PLEASE NOTE: We recommend using this service in conjunction with the Search Engine Enhancement Module
  

Contact us to find out more about the Link Popularity Module

Of course Search Engine Optimisation isn't the only way to generate more traffic towards your website.

There are several other strategies that can be employed. Many businesses are making huge profits by utilising Pay Per Click (PPC), Affiliate Marketing and Viral Marketing Strategies. It all depends on your business model.

Contact us to find out more about how Klixmart can help drive more targeted traffic to your website.

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